---
title: 4 winning plays to build pipeline for 2027 | ShiftUp
description: Join ShiftUp November 17 for a 30-minute Zoom webinar on new logos, customer expansion, account prioritization, and trade show prospecting for your 2027 pipeline.
---

[![ShiftUp logo](https://campaigns.shiftupai.com/hs-fs/hubfs/shiftup-2026-logo-white-1.png?width=150&height=42&name=shiftup-2026-logo-white-1.png "ShiftUp logo")](https://shiftupai.com)

Live webinar

# 4 winning plays to build pipeline

Pipeline for 2027 starts now. See four plays for finding new logos, expanding customers, prioritizing accounts, and prospecting into a trade show list.

November 17, 2026 | 12:00–12:30 p.m. Central | Zoom

[Save your spot](https://campaigns.shiftupai.com/four-winning-plays-build-pipeline#register)

## Four plays for your 2027 pipeline

01

### Discover new logos

See how to identify new accounts worth pursuing as you build pipeline for 2027.

02

### Expand existing customers

Explore how to find expansion opportunities within the customers you already serve.

03

### Prioritize an account list

See how to decide which accounts deserve your sellers’ attention first.

04

### Prospect into a trade show list

Explore how to turn a trade show list into a focused prospecting approach.

## Save your spot for November 17

Join ShiftUp on Zoom from 12:00–12:30 p.m. Central for four plays to build your 2027 pipeline.

## Webinar details

When is the webinar, and how long is it?

Join us on November 17, 2026, from noon to 12:30 p.m. Central. The webinar takes place on Zoom and lasts 30 minutes. You’ll see four pipeline-building plays, covering new logos, customer expansion, account prioritization, and prospecting into a trade show list.

What will you cover during the session?

You’ll see how to discover new logos, expand existing customers, prioritize an account list, and prospect into a trade show list. The session focuses on building pipeline for 2027, giving you four specific approaches to consider as you plan your next prospecting efforts.

## Your 2027 pipeline starts now

Set aside 30 minutes on November 17 to explore your next pipeline plays with ShiftUp.

[Save your spot](https://campaigns.shiftupai.com/four-winning-plays-build-pipeline#register)

**ShiftUp**

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